Online Reputation Management
Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.
At Orange Metric, we offer reliable reputation management services for brands and businesses to help them remain in the spotlight for the right reasons. Our team of Reputation Management professionals is ready to help your business remain in the spotlight positively.
It’s easy to lose the reputation you built over the years in a day. Many companies have suffered damage to their reputation which took an adverse toll on their businesses. Yet, a company’s reputation is its most valuable asset. It shapes the way the general public views your products and consequently impacts the decisions of potential customers. Reputation management aims to deal with this challenge.
A threat to your reputation may be a negative review, bad news coverage, or even a crisis. This is why companies need reputation management. Reputation management refers to strategies and activities aimed at ensuring that the public has a positive perception of your business. The presence of social media and online communities makes reputation management vital as businesses are more at risk of negative reviews and posts.
Here are some studies highlighting why online brand reputation management is essential:
- Consumers are twice likely to share bad customer experiences as they talk about their good ones.
- 7 out of 10 customers will leave a review if they are just asked to by the business.
- 90% of consumers read online reviews before visiting a business.
- 78% of consumers trust peer recommendations while only 14% trust advertising.